What’s the (Not-So-)Secret Sauce of Global Marketing?

In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.

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Why English-Only Websites Just Won’t Cut It Anymore

According to recent statistics compiled by We Are Social, there are now 7.357 billion humans on this planet. Of that number, 3.175 billion – almost half the global population – are active Internet users, and that proportion is growing every day.

That’s an amazing opportunity for online businesses, both big and small. But guess what? Most global Internet users don’t speak English as a first language. Let’s look at the top 12 countries with the highest number of active Internet users: Continue reading

10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Even if you’re not ready to expand into foreign markets quite yet, you can plan for the future by keeping informed of international trends and by learning about other people’s experiences. These days, there’s lots of valuable information available online. Here are some of my favourite free resources, ones that I’ve found particularly helpful. All of them add new content on a regular basis, so you’ll want to keep them bookmarked! Continue reading

Introducing: The Worldly Marketer – Verbaccino’s Newsletter About International & Global Marketing

Are you taking time off to do some travelling this summer? When I travel, I want more than just a change of scenery and a break from my regular routine. To me, the whole point of travel is to get a fresh perspective. To step out of my comfort zone. To see things from a different point of view. I try not to bring any particular expectations, just an open mind. I find that travel is the best way to break out of my own bubble – the one I don’t usually notice because I’m surrounded by it all the time, like a fish in an aquarium. It’s a great reminder that there are many other ways to experience life, and that we can learn from them. Beyond our familiar waters, there’s a whole ocean out there for anyone willing to explore it. Continue reading

What is the Most Important Question?

May 2015 was a landmark month for me: I celebrated the first anniversary of Verbaccino. When I look back at the year gone by, I see the steep learning curve I’ve climbed as a first-time business owner, with many personal and professional accomplishments along the way. Looking ahead, I envision all the things I still want to accomplish, and I’m more eager than ever to keep climbing – especially now that my path has come into focus. That’s because I’ve been asking myself the most important question that any entrepreneur  – anyone in business, for that matter – can ask himself or herself. Can you guess what that question is? Continue reading

Social Media is the New Market Square

There was a time when all commercial activity was centered around the market square of a town or city. If you wanted to buy or sell anything, that’s where you went, even if you had to travel a long distance to get there. It was the place where you met up with your friends and caught up on the latest news and gossip. It’s where you haggled with merchants and gave them a piece of your mind – straight to their faces and in earshot of other customers. If you had something to sell, it’s where you set up your stall so customers could easily find you. It’s where you could network with business partners. And it’s where you kept an eye on your competitors, a few stalls over, to see what they were up to. Continue reading

My Year of Learning

If 2014 had a theme for me, I’d say it was a year of Learning – with a capital L. I did a lot of it, and on many fronts. I learned how to start my own business and how to build my own website. I learned how to manage collaborative work projects, and how to produce estimates and invoices using FreshBooks. I learned about the value of attending local networking groups, the incredible potential of social media, and I discovered that I truly enjoy the process of developing my business network through both those channels. Continue reading

My Big Twitter Epiphany. Or: “Why isn’t everyone doing this?”

They say there’s a social network to suit every style and purpose, and I’ve certainly found that to be true. Not that you have to limit yourself just one network, of course. But these days, if you made me choose just one, I’d have to pick Twitter. Like many people, I used to wonder what the point of Twitter was. (See Stage 1 of the cute illustration below, which I borrowed from Sean Gardner). Continue reading

How I Built My Own Multilingual Website

Hi folks! Kathrin here. Today, I’m going to describe how I built my own multilingual website, www.verbaccino.com. It wasn’t rocket science, but it did take some patience and a lot of trial and error. Continue reading

In Praise of… Podcasts!

I love a good podcast, don’t you? And these days, there are so many good ones to choose from, I only wish I had more time to listen to them all. Podcasts entertain me, they keep me informed, they teach me things, they answer my questions, they give me new ideas, they challenge me to do things better (or differently, or for the first time), and they provide me with inspiration. Sort of like a good friend, really. And at their very best, they manage to do all these things simultaneously. Continue reading