10 Great Podcasts for Global-Minded Marketers

When it comes to business, entrepreneurship and marketing, there are so many excellent podcasts out there, it’s impossible to keep up with them all. However, if you’re looking for podcasts that deal specifically with “going global” in the Digital Age, the selection is much more limited. Still, these 10 podcasts make a great starting point if you’re interested in a more international perspective on business and marketing. (Updated on January 2, 2017.) Continue reading

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10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Even if you’re not ready to expand into foreign markets quite yet, you can plan for the future by keeping informed of international trends and by learning about other people’s experiences. These days, there’s lots of valuable information available online. Here are some of my favourite free resources, ones that I’ve found particularly helpful. All of them add new content on a regular basis, so you’ll want to keep them bookmarked! Continue reading

What is the Most Important Question?

May 2015 was a landmark month for me: I celebrated the first anniversary of Verbaccino. When I look back at the year gone by, I see the steep learning curve I’ve climbed as a first-time business owner, with many personal and professional accomplishments along the way. Looking ahead, I envision all the things I still want to accomplish, and I’m more eager than ever to keep climbing – especially now that my path has come into focus. That’s because I’ve been asking myself the most important question that any entrepreneur  – anyone in business, for that matter – can ask himself or herself. Can you guess what that question is? Continue reading

Social Media is the New Market Square

There was a time when all commercial activity was centered around the market square of a town or city. If you wanted to buy or sell anything, that’s where you went, even if you had to travel a long distance to get there. It was the place where you met up with your friends and caught up on the latest news and gossip. It’s where you haggled with merchants and gave them a piece of your mind – straight to their faces and in earshot of other customers. If you had something to sell, it’s where you set up your stall so customers could easily find you. It’s where you could network with business partners. And it’s where you kept an eye on your competitors, a few stalls over, to see what they were up to. Continue reading

Starting My Own Business: the Joys and Challenges

In my very first post, I wrote about how I came up with the name Verbaccino (rhymes with cappuccino) and what my business is all about. Today, I want to share a few of the joys and challenges of starting my own business. Continue reading