4 More Expert Takeaways for Worldly Marketers

In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much localization you’ll need to do, why you should take an interest in local pop culture, and how Google Trends can reveal new international opportunities.

In this post, I’m going to share four more must-know takeaways that any global-minded business owner or marketer should heed – this time from episodes 5 to 8 of the podcast.

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Spread the News: The Worldly Marketer Podcast Is Here!

A dozen episodes so far, with well over 500 downloads across 27 countries – and counting! As I write this, The Worldly Marketer Podcast has been available for barely two weeks and, already, the response has been overwhelmingly positive. Global marketing insiders as well as international-minded entrepreneurs and marketers have been spreading the word on social media. Thank you all so much! I hope you keep joining me for a new episode of #TWMPodcast every week. Continue reading

10 Great Podcasts for Global-Minded Marketers

When it comes to business, entrepreneurship and marketing, there are so many excellent podcasts out there, it’s impossible to keep up with them all. However, if you’re looking for podcasts that deal specifically with “going global” in the Digital Age, the selection is much more limited. Still, these 10 podcasts make a great starting point if you’re interested in a more international perspective on business and marketing. (Updated on January 2, 2017.) Continue reading

Top 10 Languages for Global eCommerce (Besides English)

Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now  3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading

Why English-Only Websites Just Won’t Cut It Anymore

According to recent statistics compiled by We Are Social, there are now 7.357 billion humans on this planet. Of that number, 3.175 billion – almost half the global population – are active Internet users, and that proportion is growing every day.

That’s an amazing opportunity for online businesses, both big and small. But guess what? Most global Internet users don’t speak English as a first language. Let’s look at the top 12 countries with the highest number of active Internet users: Continue reading