Have Content, Will Travel: Marketing to Today’s Global Customers

Content marketing, in a nutshell, is the process of creating and freely sharing relevant material that your target audience will find valuable in some way. It could be educational, entertaining or inspirational. What it should never be is “salesy”.

The idea of content marketing is nothing new, of course. At its best, content marketing is simply good storytelling. As human beings, we all love a good story – no matter where in the world we live or which language we speak.

If you’re expanding your business into foreign markets, however, your approach to content marketing could be the difference between success and failure. Continue reading

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Introducing: The Worldly Marketer – Verbaccino’s Newsletter About International & Global Marketing

Are you taking time off to do some travelling this summer? When I travel, I want more than just a change of scenery and a break from my regular routine. To me, the whole point of travel is to get a fresh perspective. To step out of my comfort zone. To see things from a different point of view. I try not to bring any particular expectations, just an open mind. I find that travel is the best way to break out of my own bubble – the one I don’t usually notice because I’m surrounded by it all the time, like a fish in an aquarium. It’s a great reminder that there are many other ways to experience life, and that we can learn from them. Beyond our familiar waters, there’s a whole ocean out there for anyone willing to explore it. Continue reading