10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Even if you’re not ready to expand into foreign markets quite yet, you can plan for the future by keeping informed of international trends and by learning about other people’s experiences. These days, there’s lots of valuable information available online. Here are some of my favourite free resources, ones that I’ve found particularly helpful. All of them add new content on a regular basis, so you’ll want to keep them bookmarked! Continue reading

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Social Media is the New Market Square

There was a time when all commercial activity was centered around the market square of a town or city. If you wanted to buy or sell anything, that’s where you went, even if you had to travel a long distance to get there. It was the place where you met up with your friends and caught up on the latest news and gossip. It’s where you haggled with merchants and gave them a piece of your mind – straight to their faces and in earshot of other customers. If you had something to sell, it’s where you set up your stall so customers could easily find you. It’s where you could network with business partners. And it’s where you kept an eye on your competitors, a few stalls over, to see what they were up to. Continue reading