4 More Expert Takeaways for Worldly Marketers

In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much localization you’ll need to do, why you should take an interest in local pop culture, and how Google Trends can reveal new international opportunities.

In this post, I’m going to share four more must-know takeaways that any global-minded business owner or marketer should heed – this time from episodes 5 to 8 of the podcast.

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