LocWorld has been a meeting place for localization experts and their clients since 2003. From its humble beginnings, the conference has grown into a major industry event, held three times a year on three different continents. With the 32nd edition coming up in Montreal at the end of October 2016, I recently interviewed LocWorld co-founder and organizer Donna Parrish for episode #030 of The Worldly Marketer Podcast. In this post, I share some highlights from that conversation.
Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now 3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading
In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.
According to recent statistics compiled by We Are Social, there are now 7.357 billion humans on this planet. Of that number, 3.175 billion – almost half the global population – are active Internet users, and that proportion is growing every day.
That’s an amazing opportunity for online businesses, both big and small. But guess what? Most global Internet users don’t speak English as a first language. Let’s look at the top 12 countries with the highest number of active Internet users: Continue reading
If 2014 had a theme for me, I’d say it was a year of Learning – with a capital L. I did a lot of it, and on many fronts. I learned how to start my own business and how to build my own website. I learned how to manage collaborative work projects, and how to produce estimates and invoices using FreshBooks. I learned about the value of attending local networking groups, the incredible potential of social media, and I discovered that I truly enjoy the process of developing my business network through both those channels. Continue reading