Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now 3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading
In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.