The Mind-Boggling Potential of Global D-Commerce

E-commerce is now part of everyone’s vocabulary. No matter how you spell it (ecommerce? eCommerce? Ecommerce? e-commerce? e-Commerce?), we all know it stands for electronic commerce. But what about D-commerce? Don’t worry if you’ve never heard of it. Most people haven’t. But it’s already changing billions of lives. Continue reading

Top 10 Languages for Global eCommerce (Besides English)

Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now  3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading

What’s the (Not-So-)Secret Sauce of Global Marketing?

In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.

Continue reading

Why English-Only Websites Just Won’t Cut It Anymore

According to recent statistics compiled by We Are Social, there are now 7.357 billion humans on this planet. Of that number, 3.175 billion – almost half the global population – are active Internet users, and that proportion is growing every day.

That’s an amazing opportunity for online businesses, both big and small. But guess what? Most global Internet users don’t speak English as a first language. Let’s look at the top 12 countries with the highest number of active Internet users: Continue reading

Welcome to the Verbaccino Blog!

Hi folks! I’m Kathrin Bussmann, the founder of Verbaccino, and this my blog. Welcome!

Verbaccino offers digital marketing services with a focus on international growth. Services include multilingual content creation, social media strategy, translation and localization. In the 21st Century, the marketplace is becoming increasingly wired, global and social. Even the smallest business can reach out beyond its local market. Verbaccino’s mission is to give you a competitive edge by helping you communicate more effectively and more internationally with your target audience.

So how did I come up with the name Verbaccino? Well, quite honestly, I was looking for a good domain name that hadn’t already been snapped up. It’s a real challenge, let me tell you! All the obvious ones were taken. So I finally decided to invent a completely new word. A word that would roll off the tongue and represent the essence of my brand. Since my business is about language and communication, but with an international, multilingual focus, I tried to coin a word that would capture all those elements.

Verbaccino is a combination of the Latin root verb-, which means ‘word’, and cappuccino. It’s meant to evoke a warm, welcoming space where people can gather over a cup of their favourite caffeinated brew. A modern, cosmopolitan hangout where fresh ideas are encouraged and good conversation flows. A virtual version of your favourite coffee shop, where you can get together with friends or colleagues, and where you feel comfortable bringing your laptop to get some work done away from the office. The vibe is friendly, the energy creative, and the people around you are chatting in all kinds of different languages. That’s what I’m trying to evoke. I hope I’ve succeeded.

Here’s a little bit about me: I’m a parent, a volunteer, a language geek, and an aspiring sailor. I’m fluent in English, French and German, and I can muddle through in Spanish. I have a Ph.D. in linguistics, specializing in historical phonology, which is the study of speech sounds. I can transcribe anything I hear into IPA (International Phonetic Alphabet). See? Geeky. I grew up playing the piano, the violin and the French horn. I’m a québécois German-Canadian and I’m passionate about multiculturalism. I’ve lived in Quebec, Germany and Ontario, and I’ve travelled to lots of other cool places, but there are lots more I’d love to see. My dream is to live on a sailboat someday and explore all the beautiful islands and coastlines of the world.

This blog will be a place for me to share my thoughts and experiences with you, and, I hope, start some good conversations. Future topics might include anything from language and multilingualism to social media and entrepreneurship, with some culture and travel thrown in for good measure. What kinds of topics are relevant to you? What issues are you facing in today’s business world? Let me know!




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