LocWorld has been a meeting place for localization experts and their clients since 2003. From its humble beginnings, the conference has grown into a major industry event, held three times a year on three different continents. With the 32nd edition coming up in Montreal at the end of October 2016, I recently interviewed LocWorld co-founder and organizer Donna Parrish for episode #030 of The Worldly Marketer Podcast. In this post, I share some highlights from that conversation.
In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much localization you’ll need to do, why you should take an interest in local pop culture, and how Google Trends can reveal new international opportunities.
In this post, I’m going to share four more must-know takeaways that any global-minded business owner or marketer should heed – this time from episodes 5 to 8 of the podcast.
The best thing about producing The Worldly Marketer Podcast hasn’t been the number of downloads or the increased traffic to my website – though I’m rather chuffed about my analytics since the launch. And as much as I love the new social media engagement I’m getting, that’s not the best thing either. It’s not even the personal satisfaction I get from practicing my new podcasting skills, though I’ve come to really enjoy that aspect of it. These are all great things, to be sure. But there’s one benefit I appreciate most of all, and it’s the biggest motivator for me to continue with this new content channel. Continue reading
A dozen episodes so far, with well over 500 downloads across 27 countries – and counting! As I write this, The Worldly Marketer Podcast has been available for barely two weeks and, already, the response has been overwhelmingly positive. Global marketing insiders as well as international-minded entrepreneurs and marketers have been spreading the word on social media. Thank you all so much! I hope you keep joining me for a new episode of #TWMPodcast every week. Continue reading
If you read my previous blog post to the very end, you know that Verbaccino is about to launch a new content channel: The Worldly Marketer Podcast. For anyone not familiar with podcasts, it’s audio-on-demand that you can stream or download to your digital devices – radio shows, essentially, except that you can listen to them whenever and where ever you want. Beginning in May 2016, one of those podcasts will be a weekly interview-format show featuring experts from the world of international and global marketing. Continue reading
E-commerce is now part of everyone’s vocabulary. No matter how you spell it (ecommerce? eCommerce? Ecommerce? e-commerce? e-Commerce?), we all know it stands for electronic commerce. But what about D-commerce? Don’t worry if you’ve never heard of it. Most people haven’t. But it’s already changing billions of lives. Continue reading
Content marketing, in a nutshell, is the process of creating and freely sharing relevant material that your target audience will find valuable in some way. It could be educational, entertaining or inspirational. What it should never be is “salesy”.
The idea of content marketing is nothing new, of course. At its best, content marketing is simply good storytelling. As human beings, we all love a good story – no matter where in the world we live or which language we speak.
If you’re expanding your business into foreign markets, however, your approach to content marketing could be the difference between success and failure. Continue reading
Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now 3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading
In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.
According to recent statistics compiled by We Are Social, there are now 7.357 billion humans on this planet. Of that number, 3.175 billion – almost half the global population – are active Internet users, and that proportion is growing every day.
That’s an amazing opportunity for online businesses, both big and small. But guess what? Most global Internet users don’t speak English as a first language. Let’s look at the top 12 countries with the highest number of active Internet users: Continue reading