In my previous post, I shared four of my favourite takeaways from the first four episodes of The Worldly Marketer Podcast. They addressed questions around identifying which foreign markets to target, how much localization you’ll need to do, why you should take an interest in local pop culture, and how Google Trends can reveal new international opportunities.
In this post, I’m going to share four more must-know takeaways that any global-minded business owner or marketer should heed – this time from episodes 5 to 8 of the podcast.
A dozen episodes so far, with well over 500 downloads across 27 countries – and counting! As I write this, The Worldly Marketer Podcast has been available for barely two weeks and, already, the response has been overwhelmingly positive. Global marketing insiders as well as international-minded entrepreneurs and marketers have been spreading the word on social media. Thank you all so much! I hope you keep joining me for a new episode of #TWMPodcast every week. Continue reading
If you read my previous blog post to the very end, you know that Verbaccino is about to launch a new content channel: The Worldly Marketer Podcast. For anyone not familiar with podcasts, it’s audio-on-demand that you can stream or download to your digital devices – radio shows, essentially, except that you can listen to them whenever and where ever you want. Beginning in May 2016, one of those podcasts will be a weekly interview-format show featuring experts from the world of international and global marketing. Continue reading
When it comes to business, entrepreneurship and marketing, there are so many excellent podcasts out there, it’s impossible to keep up with them all. However, if you’re looking for podcasts that deal specifically with “going global” in the Digital Age, the selection is much more limited. Still, these 10 podcasts make a great starting point if you’re interested in a more international perspective on business and marketing. (Updated on January 2, 2017.) Continue reading
If 2014 had a theme for me, I’d say it was a year of Learning – with a capital L. I did a lot of it, and on many fronts. I learned how to start my own business and how to build my own website. I learned how to manage collaborative work projects, and how to produce estimates and invoices using FreshBooks. I learned about the value of attending local networking groups, the incredible potential of social media, and I discovered that I truly enjoy the process of developing my business network through both those channels. Continue reading
I love a good podcast, don’t you? And these days, there are so many good ones to choose from, I only wish I had more time to listen to them all. Podcasts entertain me, they keep me informed, they teach me things, they answer my questions, they give me new ideas, they challenge me to do things better (or differently, or for the first time), and they provide me with inspiration. Sort of like a good friend, really. And at their very best, they manage to do all these things simultaneously. Continue reading