LocWorld32: a Chance to Meet Your Friendly Localization Experts

LocWorld has been a meeting place for localization experts and their clients since 2003. From its humble beginnings, the conference has grown into a major industry event, held three times a year on three different continents. With the 32nd edition coming up in Montreal at the end of October 2016, I recently interviewed LocWorld co-founder and organizer Donna Parrish for episode #030 of The Worldly Marketer Podcast. In this post, I share some highlights from that conversation.

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What’s the (Not-So-)Secret Sauce of Global Marketing?

In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.

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How I Built My Own Multilingual Website

Hi folks! Kathrin here. Today, I’m going to describe how I built my own multilingual website, www.verbaccino.com. It wasn’t rocket science, but it did take some patience and a lot of trial and error. Continue reading