The Mind-Boggling Potential of Global D-Commerce

E-commerce is now part of everyone’s vocabulary. No matter how you spell it (ecommerce? eCommerce? Ecommerce? e-commerce? e-Commerce?), we all know it stands for electronic commerce. But what about D-commerce? Don’t worry if you’ve never heard of it. Most people haven’t. But it’s already changing billions of lives. Continue reading

Introducing: The Worldly Marketer – Verbaccino’s Newsletter About International & Global Marketing

Are you taking time off to do some travelling this summer? When I travel, I want more than just a change of scenery and a break from my regular routine. To me, the whole point of travel is to get a fresh perspective. To step out of my comfort zone. To see things from a different point of view. I try not to bring any particular expectations, just an open mind. I find that travel is the best way to break out of my own bubble – the one I don’t usually notice because I’m surrounded by it all the time, like a fish in an aquarium. It’s a great reminder that there are many other ways to experience life, and that we can learn from them. Beyond our familiar waters, there’s a whole ocean out there for anyone willing to explore it. Continue reading

Social Media is the New Market Square

There was a time when all commercial activity was centered around the market square of a town or city. If you wanted to buy or sell anything, that’s where you went, even if you had to travel a long distance to get there. It was the place where you met up with your friends and caught up on the latest news and gossip. It’s where you haggled with merchants and gave them a piece of your mind – straight to their faces and in earshot of other customers. If you had something to sell, it’s where you set up your stall so customers could easily find you. It’s where you could network with business partners. And it’s where you kept an eye on your competitors, a few stalls over, to see what they were up to. Continue reading

My Year of Learning

If 2014 had a theme for me, I’d say it was a year of Learning – with a capital L. I did a lot of it, and on many fronts. I learned how to start my own business and how to build my own website. I learned how to manage collaborative work projects, and how to produce estimates and invoices using FreshBooks. I learned about the value of attending local networking groups, the incredible potential of social media, and I discovered that I truly enjoy the process of developing my business network through both those channels. Continue reading

My Big Twitter Epiphany. Or: “Why isn’t everyone doing this?”

They say there’s a social network to suit every style and purpose, and I’ve certainly found that to be true. Not that you have to limit yourself just one network, of course. But these days, if you made me choose just one, I’d have to pick Twitter. Like many people, I used to wonder what the point of Twitter was. (See Stage 1 of the cute illustration below, which I borrowed from Sean Gardner). Continue reading

Welcome to the Verbaccino Blog!

Hi folks! I’m Kathrin Bussmann, the founder of Verbaccino, and this my blog. Welcome!

Verbaccino offers digital marketing services with a focus on international growth. Services include multilingual content creation, social media strategy, translation and localization. In the 21st Century, the marketplace is becoming increasingly wired, global and social. Even the smallest business can reach out beyond its local market. Verbaccino’s mission is to give you a competitive edge by helping you communicate more effectively and more internationally with your target audience.

So how did I come up with the name Verbaccino? Well, quite honestly, I was looking for a good domain name that hadn’t already been snapped up. It’s a real challenge, let me tell you! All the obvious ones were taken. So I finally decided to invent a completely new word. A word that would roll off the tongue and represent the essence of my brand. Since my business is about language and communication, but with an international, multilingual focus, I tried to coin a word that would capture all those elements.

Verbaccino is a combination of the Latin root verb-, which means ‘word’, and cappuccino. It’s meant to evoke a warm, welcoming space where people can gather over a cup of their favourite caffeinated brew. A modern, cosmopolitan hangout where fresh ideas are encouraged and good conversation flows. A virtual version of your favourite coffee shop, where you can get together with friends or colleagues, and where you feel comfortable bringing your laptop to get some work done away from the office. The vibe is friendly, the energy creative, and the people around you are chatting in all kinds of different languages. That’s what I’m trying to evoke. I hope I’ve succeeded.

Here’s a little bit about me: I’m a parent, a volunteer, a language geek, and an aspiring sailor. I’m fluent in English, French and German, and I can muddle through in Spanish. I have a Ph.D. in linguistics, specializing in historical phonology, which is the study of speech sounds. I can transcribe anything I hear into IPA (International Phonetic Alphabet). See? Geeky. I grew up playing the piano, the violin and the French horn. I’m a québécois German-Canadian and I’m passionate about multiculturalism. I’ve lived in Quebec, Germany and Ontario, and I’ve travelled to lots of other cool places, but there are lots more I’d love to see. My dream is to live on a sailboat someday and explore all the beautiful islands and coastlines of the world.

This blog will be a place for me to share my thoughts and experiences with you, and, I hope, start some good conversations. Future topics might include anything from language and multilingualism to social media and entrepreneurship, with some culture and travel thrown in for good measure. What kinds of topics are relevant to you? What issues are you facing in today’s business world? Let me know!




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