Have Content, Will Travel: Marketing to Today’s Global Customers

Content marketing, in a nutshell, is the process of creating and freely sharing relevant material that your target audience will find valuable in some way. It could be educational, entertaining or inspirational. What it should never be is “salesy”.

The idea of content marketing is nothing new, of course. At its best, content marketing is simply good storytelling. As human beings, we all love a good story – no matter where in the world we live or which language we speak.

If you’re expanding your business into foreign markets, however, your approach to content marketing could be the difference between success and failure. Continue reading