Spread the News: The Worldly Marketer Podcast Is Here!

A dozen episodes so far, with well over 500 downloads across 27 countries – and counting! As I write this, The Worldly Marketer Podcast has been available for barely two weeks and, already, the response has been overwhelmingly positive. Global marketing insiders as well as international-minded entrepreneurs and marketers have been spreading the word on social media. Thank you all so much! I hope you keep joining me for a new episode of #TWMPodcast every week. Continue reading

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10 Recommended Resources for International Marketers

Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Even if you’re not ready to expand into foreign markets quite yet, you can plan for the future by keeping informed of international trends and by learning about other people’s experiences. These days, there’s lots of valuable information available online. Here are some of my favourite free resources, ones that I’ve found particularly helpful. All of them add new content on a regular basis, so you’ll want to keep them bookmarked! Continue reading

What is the Most Important Question?

May 2015 was a landmark month for me: I celebrated the first anniversary of Verbaccino. When I look back at the year gone by, I see the steep learning curve I’ve climbed as a first-time business owner, with many personal and professional accomplishments along the way. Looking ahead, I envision all the things I still want to accomplish, and I’m more eager than ever to keep climbing – especially now that my path has come into focus. That’s because I’ve been asking myself the most important question that any entrepreneur  – anyone in business, for that matter – can ask himself or herself. Can you guess what that question is? Continue reading