The best thing about producing The Worldly Marketer Podcast hasn’t been the number of downloads or the increased traffic to my website – though I’m rather chuffed about my analytics since the launch. And as much as I love the new social media engagement I’m getting, that’s not the best thing either. It’s not even the personal satisfaction I get from practicing my new podcasting skills, though I’ve come to really enjoy that aspect of it. These are all great things, to be sure. But there’s one benefit I appreciate most of all, and it’s the biggest motivator for me to continue with this new content channel. Continue reading
A dozen episodes so far, with well over 500 downloads across 27 countries – and counting! As I write this, The Worldly Marketer Podcast has been available for barely two weeks and, already, the response has been overwhelmingly positive. Global marketing insiders as well as international-minded entrepreneurs and marketers have been spreading the word on social media. Thank you all so much! I hope you keep joining me for a new episode of #TWMPodcast every week. Continue reading
If you read my previous blog post to the very end, you know that Verbaccino is about to launch a new content channel: The Worldly Marketer Podcast. For anyone not familiar with podcasts, it’s audio-on-demand that you can stream or download to your digital devices – radio shows, essentially, except that you can listen to them whenever and where ever you want. Beginning in May 2016, one of those podcasts will be a weekly interview-format show featuring experts from the world of international and global marketing. Continue reading
When it comes to business, entrepreneurship and marketing, there are so many excellent podcasts out there, it’s impossible to keep up with them all. However, if you’re looking for podcasts that deal specifically with “going global” in the Digital Age, the selection is much more limited. Still, these 10 podcasts make a great starting point if you’re interested in a more international perspective on business and marketing. (Updated on January 2, 2017.) Continue reading
E-commerce is now part of everyone’s vocabulary. No matter how you spell it (ecommerce? eCommerce? Ecommerce? e-commerce? e-Commerce?), we all know it stands for electronic commerce. But what about D-commerce? Don’t worry if you’ve never heard of it. Most people haven’t. But it’s already changing billions of lives. Continue reading
Content marketing, in a nutshell, is the process of creating and freely sharing relevant material that your target audience will find valuable in some way. It could be educational, entertaining or inspirational. What it should never be is “salesy”.
The idea of content marketing is nothing new, of course. At its best, content marketing is simply good storytelling. As human beings, we all love a good story – no matter where in the world we live or which language we speak.
If you’re expanding your business into foreign markets, however, your approach to content marketing could be the difference between success and failure. Continue reading
Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now 3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading
In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.
Whether you’re a marketing professional or an entrepreneur looking to grow your business, it’s smart to take an international perspective. Even if you’re not ready to expand into foreign markets quite yet, you can plan for the future by keeping informed of international trends and by learning about other people’s experiences. These days, there’s lots of valuable information available online. Here are some of my favourite free resources, ones that I’ve found particularly helpful. All of them add new content on a regular basis, so you’ll want to keep them bookmarked! Continue reading
Are you taking time off to do some travelling this summer? When I travel, I want more than just a change of scenery and a break from my regular routine. To me, the whole point of travel is to get a fresh perspective. To step out of my comfort zone. To see things from a different point of view. I try not to bring any particular expectations, just an open mind. I find that travel is the best way to break out of my own bubble – the one I don’t usually notice because I’m surrounded by it all the time, like a fish in an aquarium. It’s a great reminder that there are many other ways to experience life, and that we can learn from them. Beyond our familiar waters, there’s a whole ocean out there for anyone willing to explore it. Continue reading