LocWorld32: a Chance to Meet Your Friendly Localization Experts

LocWorld has been a meeting place for localization experts and their clients since 2003. From its humble beginnings, the conference has grown into a major industry event, held three times a year on three different continents. With the 32nd edition coming up in Montreal at the end of October 2016, I recently interviewed LocWorld co-founder and organizer Donna Parrish for episode #030 of The Worldly Marketer Podcast. In this post, I share some highlights from that conversation.

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Have Content, Will Travel: Marketing to Today’s Global Customers

Content marketing, in a nutshell, is the process of creating and freely sharing relevant material that your target audience will find valuable in some way. It could be educational, entertaining or inspirational. What it should never be is “salesy”.

The idea of content marketing is nothing new, of course. At its best, content marketing is simply good storytelling. As human beings, we all love a good story – no matter where in the world we live or which language we speak.

If you’re expanding your business into foreign markets, however, your approach to content marketing could be the difference between success and failure. Continue reading

Top 10 Languages for Global eCommerce (Besides English)

Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now  3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading