Fresh from the Experts: 4 Tasty Takeaways for Worldly Marketers

The best thing about producing The Worldly Marketer Podcast hasn’t been the number of downloads or the increased traffic to my website – though I’m rather chuffed about my analytics since the launch. And as much as I love the new social media engagement I’m getting, that’s not the best thing either. It’s not even the personal satisfaction I get from practicing my new podcasting skills, though I’ve come to really enjoy that aspect of it. These are all great things, to be sure. But there’s one benefit I appreciate most of all, and it’s the biggest motivator for me to continue with this new content channel. Continue reading

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The Mind-Boggling Potential of Global D-Commerce

E-commerce is now part of everyone’s vocabulary. No matter how you spell it (ecommerce? eCommerce? Ecommerce? e-commerce? e-Commerce?), we all know it stands for electronic commerce. But what about D-commerce? Don’t worry if you’ve never heard of it. Most people haven’t. But it’s already changing billions of lives. Continue reading

Top 10 Languages for Global eCommerce (Besides English)

Do have an online business? Are you trying to grow a more international customer base? Smart thinking. We all know that the Internet is a much bigger, much more diverse place than it was even 10 years ago. According to Internet World Stats, there are now  3,345,832,772 active Internet users in the world. That’s over 3 billion – almost half the global population. Of those Internet users, only 9.4% are in North America, even though it’s the continent with highest penetration rate (88%). So where are the other 90.6% of the world’s Internet users? And what languages do they speak? Continue reading

What’s the (Not-So-)Secret Sauce of Global Marketing?

In my previous blog post, I talked about why, in this day and age, it’s so important to think outside the English-speaking box and translate your web content into other languages. Of course, it’s a favourite message of the language-services industry. Translation providers have a vested interest in convincing you that, to be competitive in today’s global marketplace, a multilingual website is essential. Go ahead and call us biased. But it’s hard to argue with the statistics.

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How I Built My Own Multilingual Website

Hi folks! Kathrin here. Today, I’m going to describe how I built my own multilingual website, www.verbaccino.com. It wasn’t rocket science, but it did take some patience and a lot of trial and error. Continue reading

Covering My A** in Light of Canada’s New Anti-Spam Legislation

As you may have noticed, the Verbaccino website is trilingual: English, French and German. Those are the languages I happen to speak fluently, and I want to be able to point to www.verbaccino.com as an example of what a multilingual website can look like.

Now here’s a fact you may not know if you don’t live and work in Canada: on July 1st, 2014, our federal government passed the so-called Canadian Anti-Spam Legislation (CASL). It’s intended to control the amount of spam that people receive by email. Continue reading